G4 TV's revival is, unfortunately, coming to an end less than a year after it relaunched, as Comcast is pulling the plug on the network behind such series as Xplay, Attack of the Show!, and more.
As reported by Deadline, Comcast Spectacor chairman and CEO Dave Scott penned a letter to all employees, saying G4 is being discontinued immediately.
"Team: As you know, G4 was re-introduced last year to tap into the popularity of gaming," Scott wrote. "We invested to create the new G4 as an online and TV destination for fans to be entertained, be inspired, and connect with gaming content.
"Over the past several months, we worked hard to generate that interest in G4, but viewership is low and the network has not achieved sustainable financial results. This is certainly not what we hoped for, and, as a result, we have made the very difficult decision to discontinue G4’s operations, effective immediately. I know this is disappointing news, and I’m disappointed, too. I want to thank you and everyone on the G4 team for the hard work and commitment to the network.
"Our human resources team is reaching out to you to provide you with support, discuss other opportunities that may be available, and answer any questions you may have."
G4 officially relaunched on November 16, 2021, and it had a plan to not only launch on "the channel lineups of Verizon Fios, Cox, and Xfinity TV," but also to stream on "Philo and collaborate with Twitch on a multi-year promotional and commercial partnership through G4's official Twitch channel."
This news appears to have come as a surprise, as G4 host Jirard the Completionist shared that a tweet about the G4's shut down from Wario64 is how he found out he lost his job.
G4 was originally launched in 2002 and it ceased its programming in 2012 as it planned to relaunch as Esquire Network.
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Adam Bankhurst is a news writer for IGN. You can follow him on Twitter @AdamBankhurst and on Twitch.
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